World Marketing Forum 2021: Technology for Humanity and Productivity For Happiness


On the second day of the World Marketing Forum (WMF) 2021, Sandiaga Uno, the Minister of Tourism and Creative Economic Minister, was present to close this marketing forum in session 12. Suparno Djasmin opened this last session as the incumbent President of the Indonesia Marketing Association (IMA), Y.W. Junardy as President of Indonesia Global Compact Network (IGCN), Jacky Mussry as Co-author of upcoming Entrepreneurial Marketing with Philip Kotler, Hermawan Kartajaya, and Hooi Den Huan, Tjokorda Gde Putra Anak Agung Sukawati as King of Ubud, Bali, Sadayoshi Fujishige as President of Japan Marketing Association, and Hermawan Kartajaya as Co-founder of World Marketing Forum and Honorary Founding Chairman of Indonesia Marketing Association.


Minister Sandiaga Uno at the closing session of the World Marketing Forum, October 22, 2021.

In his speech, Sandiaga appreciated the existence of this event with a rhyme and stated, “We (Indonesia) have returned to activities with calibration to increase the quantity and quality of Indonesia’s Tourism and Creative Economy.”

The man who served as Minister of Tourism and Creative Economy then revealed that there was a real adaptation and recovery for the tourism sector and the creative economy, “Vaccination and health protocols are the key to recovery for a sector, especially the Tourism and Creative Economy sector. Currently, Indonesia’s population has more than 100 million people who have been vaccinated. Supported by an increase in residential mobility such as schools and offices, as well as recreational areas and retail sales continue to increase even during the PPKM period.”

For Sandiaga, WMF provides broad insights for marketers related to marketing through digitalization. “Special digitization in e-commerce has great potential for businesses. Although, in general, the Creative Economy has experienced a decline due to the pandemic, the estimated distribution of 16 sub-sectors, the majority of which also experienced a decline, includes the exception of the television, radio, application, and game developer sub-sectors. In addition, the proportion of the contribution of the culinary, fashion, and craft sub-sectors did not change significantly.”

Sandiaga Uno’s presentation regarding the creative economy sector which is still considered more potential at the World Marketing Forum, October 22, 2021.

Sandiaga also emphasized that several things can be done concerning the pandemic momentum, the launch of #BeliKreatifLokal, which is a national movement that is able to support the wheels of the Indonesian economy, activating the PeduliLindungi application to monitor the condition of Indonesian citizens related to suppressing the spread of the virus and mobility. “We are also accelerating for recovery through optimizing the momentum of the creative and digital economy, where data on the consumption of digital products in this country is high,” concluded Sandiaga in his presentation.

The closing of the first WMF 2021 also officially announces that the second World Marketing Forum in 2022 will be held in Bali, Indonesia. The 2021 World Marketing Forum (WMF) with the theme Technology for Humanity and Productivity For Happiness, which was held for the first time virtually from Kamakura, Japan, was successfully attended by more than 5000 forum invitees. On this occasion, several international and national marketing figures were present to contribute to the two-day sessions, 21-22 October 2021. The event, which was spearheaded by the Indonesia Marketing Association (IMA) and the Japan Marketing Association (JMA), was organized by the Asia Marketing Federation ( AMF) in collaboration with the Asia Productivity Organization (APO).

World Marketing Forum 2021 brought the world together with latest marketing insights

The 1st World Marketing Forum 2021, was hosted in Kamakura, Japan, Oct. 21-22 with the theme ‘Technology for Humanity, Productivity for Happiness,’ . For the last two days, nearly 1000 registrants from various countries participated to discuss many crucial marketing issues ranging from marketing humanity, global climate crises, to entrepreneurial transformation.

Album of WMF – key moments 

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