The Kotler Impact (KI) in collaboration with concerned authorities, has decided to designate 27th of May as the World Marketing Day. The day aims to highlight the importance of marketing in business and society and to promote pride in the marketing profession. The day is a celebration of marketing in a loud and bright way, welcoming members of the marketing community, colleagues, and partners around the world.
“The evolution of marketing around the world has been an impressive journey, with many changes. Marketers have helped many new organizations to emerge and enabled change in old companies with centuries of history. They have changed societal attitudes and helped people to communicate and find compromises. Today, in the context of digital transformation, we can explore our environment more than ever, analyze consumer and customer needs in real-time, and build relationships, the importance of marketing people is paramount. Let’s recognize and appreciate this as we celebrate marketing on 27th of May”, says Ralf Strauss, Chairman of the Board of EMC.
According to Sadia Kibria, Chief Executive Officer of Kotler Impact the 27th of May is now declared as the day to celebrate marketing as it was the day in Chicago, USA in 1931, the Global Star – Philip Kotler was born who changed the dynamics of marketing and has written more than 80 books while having a huge impact on the development of modern marketing worldwide.
“The Board of the Kotler Impact has also decided each year on this day to announce CSR initiatives. This year, World Marketing Summit Group pledges 10 million complimentary eWMS tickets for students around the globe” says Dr. Fahim, Chief Marketing Officer, World Marketing Summit Group (WMSG).
Message from Prof Philip Kotler and Sadia Kibria on WMD.
The 4th edition eWMS will take place on November 6th & 7th, 2023.
200 imminent leaders be presented at the electronic World Marketing Summit’23 and the online conference be broadcasted in 120+ countries.
We invite the international marketing community to get actively involved in creating national events and other initiatives in marketing and to promote the International Day of Marketing in their communities and social networks. It is hoped that the International Day of Marketing will be as successful as International Teachers’ Day, Medical Workers’ Day, World Press Freedom Day or Boss’s Day, that are celebrated around the world.
Source: Kotler Impact (KI) & VMA